What Is Scandi (Scandinavian) Homeware Style And Why Is It So Popular?

Scandinavia consists of 3 main northern European countries: Denmark, Sweden & Norway. Scandi or Nordic design however incorporates design from the following five Nordic countries: Denmark, Sweden, Norway, Finland and Iceland.

The Scandi design movement started as far back as the 1930’s with designers such as Arne Jacobsen and Hans J. Wegner for their chairs and Alvar Aalto for his furniture and textiles, however it wasn’t until the 1950’s that it really flourished worldwide. This style isn’t just limited to furniture and household goods, but has also infiltrated the design of consumer electronics, mobile phones, cars and more across the world.

So, what Is Scandinavian Homeware Style And Why Is It So Popular?

What is the Design Approach?

This new movement was characterised by minimalism, simplicity, and a focus on clean, simple lines and functionality without sacrificing beauty. Historically, Scandinavians have had to adapt to cold living conditions and as a result have become more efficient in their utility. Due to this harsh weather, an emphasis has been placed on ensuring the home is cosy (hygge), ensuring space (no matter now small) is inviting, uncluttered and simple.

What are the main elements?

A lack of clutter is extremely important. Everything has its place and nothing unnecessary is added. Simplicity is key.

You’ll find an emphasis on using natural products where possible. There is a deep affinity to wood and metals which feature prominently throughout homes. Uncovered wooden floors and white walls create open and airy spaces whilst steel and brass provide a modern feel. You’ll see most homeware designers (like Georg Jensen for example) use stainless steel and oak throughout their products. Not only are these materials high quality and provide longevity, they provide clean modern lines in the design.

You’ll find that most Scandinavian homewares are also extremely ergonomically designed. The design’s are timeless and most solve a problem, whether that’s decluttering or improving use.


What we love most about Scandi design is the quality of the craftsmanship and its ingenuity. When you invest in a product, you know it will improve your life and last the test of time. So what are you waiting for, head over to the shopping page now for some inspiration.